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Product Strategy Manager - Livestock Supplies

Product Strategy Manager - Livestock Supplies

companyUFA Co-operative Limited
locationCalgary, AB, Canada
Start date: - End date:Start date: - End date:: Start date: 5/13/2024 - End date: 5/27/2024
Operations Manager
Full time
11 - 15 years


Reporting to the Sr. Manager, Product Strategy & Merchandising, the Product Strategy Manager of Livestock Supplies is responsible for the management of the assigned category of products including profitability, sales, advertising, category planning, vendor negotiations, and product selection; for developing and managing their portfolio’s overall product category strategy and direction for the UFA Agribusiness division. The Product Strategy Manager will develop & implement their UFA product assortments, pricing strategies and promotional plans, as well as the merchandising direction to meet member-customer needs and deliver their portfolio’s goals and financial objectives for the organization. The Product Strategy Manager will apply best practices in category management to achieve the sales, margin & gross margin % budgets by developing key strategic vendor relationships, pricing strategies, product and inventory, promotion campaigns, and assortment plans.


  • Develop strategies for Product assortments, Pricing, Promotions and Merchandising Direction for specific categories and product segments to drive revenue & margin growth, deliver on UFA’s business objectives and financial budgets.
  • Collaborate with internal partners and stakeholders to ensure category strategies and product plans are rolled-out to the business in an effective and efficient manner.
  • Create targeted promotional strategies and tactics for portfolio development, leveraging customer segmentation and category management principles to meet business and financial goals.
  • Develop the product category assortment strategy for each program and manage the portfolio’s overall inventory productivity; through the product life cycle stages, aged-inventory levels and implement required actions as needed.
  • Develop, lead, and communicate the pricing strategies for each product category in the portfolio that will achieve expected business and financial objectives.
  • Lead, plan and communicate the implementation of major category business plans and initiatives:
    • Communicate product category strategies to vendors and supply chain partners to ensure appropriate forecasts are in place that will support business plans and improve UFA’s financial productivity.
    • Work closely with cross-functional teams to communicate product segment and merchandising strategic direction to UFA’s operational leaders.
  • Research marketplace trends involving product, customers, suppliers and competitors to identify new products, sourcing and business ideas to ensure our product category assortments and customer experience are best in class. Gather market intelligence through formal and informal means to aid in the development of the overall business strategies and product portfolio performance.
  • Manage and optimize vendor relationships with respect to their product categories and assortments. Partner with vendors regularly to focus on: business growth, strengthen partnerships, improve cost of goods / payment terms / rebates / marketing co-op, and drive synergies across the business with a global approach.
  • Provide fact-based recommendations to the business stakeholders and senior management. Influence future purchases and/or risks for assortment strategies.
  • Initiate write and present strong business cases to support product and/or category opportunities or mitigate situational risks.
  • Participate in cross-functional corporate projects and initiatives as required.

Required education level

  • Bachelor's degree 

Years of experience

  • 11 - 15 years

Required languages

  • English
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